Kensington Distillers launches in Kenya as Monument Distillers
Kensington Distillers & Vintners (KDV) London has announced its entry into the Kenyan market as Monument Distillers Kenya. Following this development, Sazerac, the leading US spirits company, has granted Monument Distillers the distribution rights for its portfolio in Kenya – the most prominent brands of which are Popov Vodka, Southern Comfort, Myers Rum, Paddy’s Irish Whisky, Firewater, and Buffalo Trace Bourbon.
As part of this transition, Monument will be distributing these products through their distribution partner Maxam Limited, a local liquor distributor in Kenya and East Africa.
The entry of Kensington Distillers into the Kenyan market follows the successful launch of Monument Distillers Nigeria last year.
Commenting on the announcement, Ellis Muhimbise, Managing Director, Monument Distillers Kenya said, “It’s a great time for us to take on this heritage brand, Popov Vodka: the vodka category is showing favourable growth as Kenya’s strong economic climate continues. According to the 2019 International Wine and Spirits Report, the vodka category in Kenya grew 22% annually from 2013 to 2018. Our consumers and stakeholders can rest assured that Popov Vodka remains a trusted brand that will continue to contribute sustainably to the growth of the Kenyan economy.”
KDV’s Africa distribution businesses are Monument Distillers Nigeria and Monument Distillers Kenya.
The company has plans to introduce further global brands, which will be announced in due course.