How to join Viusasa for artists/partners

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How to join Viusasa for artists/partners

WHAT IS VIUSASA

Viusasa is a subscription video on demand service accessible through the Viusasa app. The service offers video, music and live TV channels.

Viusasa currently offers short-form video entertainment and information content, music videos and audio and TV content in English, Swahili and vernacular languages.

The main aim is to grow and foster local production.

Viusasa offers opportunities for local content producers to showcase and earn money from their content.

Viusasa as a brand is owned by CAL (Content Aggregation Limited). As a content and/or music producer, you can benefit greatly by becoming one of their content partners. They will distribute, promote and monetize your content on your behalf and you will earn royalties.

How do you stand to benefit?

  • Distribution avenues through a customized video app (Viusasa)
  •  Extensive marketing and promotion including TV, radio and digital.
  •  Monetisation based on a revenue share model through, but not limited to, subscription.
  •  Customer management including billing.
  •  Secure content storage.
  •  Insights into consumer trends and viewing of your content
How to become a content partner

As a content partner, you join Viusasa through CAL (Content Aggregation Limited). They seek videos from across all genres – drama, comedy, education, inspiration and information in English, Swahili, Sheng and Vernacular languages.

You can for example, launch your new music videos exclusively on Viusasa®, reach wide audiences and enhance your earnings.

 How to become a content partner
  1. Go to http://calkenya.com/
  2. Submit a brief or a short synopsis outlining your content and sign an NDA (non-disclosure agreement).
  3. Submit sample content to for review HERE. If it fits their content criteria, they will get in touch with you for further discussions.  
  4. Agree on commercial terms, sign content delivery agreement and the partnership commences.

Note: YOU MUST BE THE RIGHTS HOLDER OF THE CONTENT YOU SUBMIT AND BE ABLE TO SHOW EVIDENCE.

How to become a music partner

  1. Go to http://calkenya.com/
  2. Submit sample content to for review HERE. If it fits the content criteria, they will get in touch with you for further discussions. 
  3. Agree on commercial terms, sign content delivery agreement and the partnership commences.

 Note: YOU MUST BE THE RIGHTS HOLDER OF THE CONTENT YOU SUBMIT AND BE ABLE TO SHOW EVIDENCE.

How to contact:

You can contact Viusasa through the contact details provided below:

  1. Baobab House, 2nd Floor, Westlands Office Park, Waiyaki Way, Westlands – Nairobi Kenya
  2. +254 (20) 4456182, 4456183, 4456184, +254 (722) 389022
  3. info@calkenya.com
  4. calkenya.com

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