Top 10 World’s most valuable brands 2019
Generally, branding is one of the most important aspects of any business, large or small, retail or an SME. An effective brand strategy gives you a major edge in increasingly competitive market. A brand equity can be a challenging thing to build.
In Kenya we have major brands that have stood for years, offering the best to the Kenyan population. For instance; Safaricom, Coca Cola, KCB Bank, Equity Bank among others. However even with access to deep pockets and an innovative product, it can take decades to remain relevant and operate for many years.
On the path to becoming established as a globally significant brand, companies must fight through fierce competition, publicity scandals, changing regulations, and rapidly-evolving consumer tastes.
Here are the powerful top 10 brands;
The US based tech giant has a brand value of $205.5 Billion in revenue
Google, also a US Tech based company is second at $167.7 Billion in revenue.
Microsoft is third with $125.3 Billion in revenue.
Amazon, also a US tech-based company is fourth at $97.0 Billion in revenue with an increase 37% increase value change.
Facebook whose revenue stands at $88.9 Billion is the only company whose annual year value dropped from last year with -6%.
Coca Cola, world giant beverage company has a brand value of $59.2 Billion in revenue.
Samsung also a tech company, has a brand value of $53.1 Billion in revenue, an 11% increase from last year.
Disney is the only leisure company to have made it in top 10 in the list, with $52.2 Billion brand value and a 10% increase from last year.
Toyota becomes the only automobile company in top 10 with $44.6 Billion brand value.
McDonald’s close the list with $43.6 Billion brand value in revenue, a +6% increase from last year.