Online video is huge 100 hours of video is uploaded to YouTube every minute And video viewing doesn’t seem to be slowing down any time soon.
If you’re ready to advertise on YouTube for the first time – with one of those ads that pop up before you watch your video then this basics guide is for you.
Although there is a lot more intricate information that goes into getting the best ROI from YouTube ads, this nine-step guide is simply a beginner’s guide on how to start building your YouTube presence.
1. Create a Google AdWords Account
2. Link AdWords and YouTube
Make sure that your AdWords and YouTube accounts are linked together. You can complete this step from the navigation menu by clicking “Linked YouTube accounts”.
3. General Settings
When choosing the general settings for your ad, set your desired budget per day. It’s better to start small and scale up as you get more familiar with the account and what good objectives are.
The typical spend is around $.01 – $0.23. You won’t pay Google unless the viewer watches your ads all the way through. There is also more customization that can be allotted for bidding for the advanced advertisers.
4. Set the Locations Where You Want Your Ad to Show Up
You can choose countries, regions, cities, ZIP codes, IP addresses, etc, going as broad or as specific as you would like. The more specific, the better qualified your viewers will be. If you’re just trying to build brand awareness, then going a little more broad might be helpful.
5. Upload Your Video
Next you will select the video that you want to showcase and upload it to your account from YouTube. For more advice on how to format your video for the best success on search engines before you upload it, see “12 Valuable Tips for Video SEO Beginners”