Guinness Smooth Stout beer launched in Kenya
Kenya Breweries Limited (KBL) has launched a new addition to the Guinness family in Kenya, the Guinness Smooth Stout.
The beer was launched in Kisumu at an event attended by digital influencers and celebrities. Celebrities and influencers were ferried to Kisumu in a Guinness Smooth branded plane to Kisumu for the launch of the new beer. Artists who performed at the event included Willy Paul, Khaligraph Jones, and Sailors. Comedians Jalango and Otoyo. DJs Bash, Joe Mfalme and Pharee also performed at the event.
The launch of the new beer brings the Guinness brands that KBL sells in Kenya to three. KBL recently launched Guinness Hop House 13 lager plus Guinness Extra Foreign Stout, which has been in the market for a while.
Guinness Smooth offers all the character of Guinness stout with an extra smooth finish. The beer has been developed by the Guinness master brewers with the support of KBL’s brewing team in Kenya. The beer was initially launched in Dublin in 2003.
Mr. Kennedy Mwangi, Head Brewer, Kenya Breweries Limited (KBL) said, “Guinness Smooth is brewed using only the finest natural ingredients, many of which are sourced locally. With the coffee and rich notes from the roasted barley marrying with a fruity, butterscotch flavor from the brewing process, Guinness Smooth is truly unique.”
Dublin based brewer, Peter Simpson, who has worked with the local team added: “I am passionate about developing character-led, flavourful beers so it has been great to work collaboratively with local brewers Mr. Kennedy Mwangi and Mr. Peter Oduor here in Kenya. With their local knowledge on taste and what resonates with customers here, and my experience of creating new beers, together we have crafted a product that is perfect for everyone in Kenya to enjoy when out to catch up with friends.”
Guinness Smooth comes with an Alcohol By Volume (ABV) of 4.5% and is best enjoyed served chilled from the fridge at between 3°C and 7°C. It comes in a black bottle and will retail at Ksh. 160 per 500ml bottle.